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In What Area of Austin, Texas Should
UNIQUEitties Base Their New Business?
 
 

A Location Research Report
by
Tonya Reese


    It is very difficult to find the best location for a new business.  There are many aspects you must take into consideration when finding the right area of town; such as, zoning, income levels, population, and competitor stores.  The best way to compare all of this data is to incorporate it into a Geographic Information System (GIS).  I collected data from various sources, including the U.S. Census Bureau and the City of Austin.  Once all of these layers were put together I was able to identify areas of town with a group of people that UNIQUEitties caters to, that has commercial property zoning, and the locations of competitor stores.
 
 

Table of Contents

Introduction

Background

Methodology

Conclusions
with Recommendations and Limitations

Resources
 

Tables and Figures

Map 1
counties, zips, streets, competitor stores

Map 2
close-up of location of one competitor store

Map 3
zoning with competitor stores - full scale

Map 4
zoning with competitor stores - larger scale

Map 5
zoning with competitor stores - larges scale with street names

Map 6
census tracts


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