It is very difficult to find the best location for a new business.  There are many aspects you must take into consideration when finding the right area of town; such as, zoning, income levels, population, and competitor stores.  The best way to compare all of this data is to incorporate it into a Geographic Information System (GIS).  I collected data from various sources, including the U.S. Census Bureau and the City of Austin.  Once all of these layers were put together I was able to identify areas of town with a group of people that UNIQUEitties caters to, that has commercial property zoning, and the locations of competitor stores.