comparing the census tract map (map 6) with the zip code map (map 1) it
has been concluded that the populous areas of downtown, and just west,
northwest and southwest are the best places to locate the UNIQUEitties
business. It is interesting to see that the competitor stores are
already located in these areas. By looking at map 1 most of the
stores are located mostly in the Southern and Central part of Travis
By looking at map 6 there are census tracts further north that are
The highlighted areas are census tracts with over 1000 units
that are occupied by the owner and with over 100 of those units that
a housing value of $200,000 - $300,000.
Map 6 Map 1
think the new store should be located close to a competitor store, but
also far enough away to tap in to an unknown resource of people.
The northern part of Travis County is growing due to the large
basing their company there, such as, Dell, IBM, Motorola, etc.
areas are very affluent and it doesn't seem to have many competitor
stores. It is my suggestion that one of the top three census tracts
that are highlighted on map 6 would be a good location for UNIQUEitties
new business. These areas are close enough to other stores to
give their customers another choice and far enough away to reach other
potential customers that no other store has done already.
There are many limitations to this project that could have a great reflect on it's accuracy.
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